The world likes Queensland

The Visit Queensland Facebook page has been liked by over a million people, gaining status as the world’s most popular tourism page.

The Visit Queensland page has gained more likes than other tourism pages including those for California, Switzerland, Hong Kong, Fiji and Singapore. Over a third of the million likes are from key visitors from the USA, New Zealand and the UK. 

The Facebook page provides an important platform to connect with potential visitors, and to showcase the diversity of Queensland. According to Forbes, half of Facebook users are inspired by their friends to book a holiday after seeing their friends’ holiday snaps.

Minister for Tourism and Major Events, Jann Stuckley said: “This tremendous achievement celebrates Queensland as the ideal Australian holiday destination and recognises our efforts to revive tourism.”

The tourism board has also created a new iPad app, as well as increasing its presence on YouTube, to help promote Queensland as one of the best places to visit in Australia. The government hopes to double annual visitor expenditure from $15 billion to $30 billion by 2020, and this social media milestone is just a small part of achieving that goal.

Millions of people flock to Queensland every year as it is home to the Great Barrier Reef, one of Australia’s most important natural landmarks. The Daintree National Park can also be found in Queensland, as well as Gold Coast, a haven for surfers and Australia’s equivalent of Florida in the USA, with plenty of theme parks to visit.