Australian low-cost airline Tiger Airways has been rebranded Tigerair after Virgin Australia is set to take control of its operation.
The new livery and logo was unveiled at Melbourne Airport and seeks to be a fresh start for the company which was grounded in 2011 after a series of safety incidents.
The first new look flight took place after the launch between Melbourne and Alice Springs. A new website and range of different customer services will also be launched in the coming months to coincide with the rebrand. The company also said there will also be some “fun customer promotions” to help boost sales.
Tigerair currently has bases in Melbourne and Sydney and operates between a series of domestic routes including Adelaide, Perth and Brisbane.
The company now hopes to become a realistic threat to competitor Jetstar who is another domestic low-cost airline with additional routes going to New Zealand, Japan and Singapore.
Tigerair Australia CEO Rob Sharp said: “Today’s news is much more than just a fresh coat of paint and new logo – it is the start of the revival of our airline here in Australia and should be seen as reinforcement of our commitment towards continuous innovation and improvement.”
This new redesign will hopefully put Tigerair back on track. For the 2012-13 period they reported a loss of A$59million, however it was an improvement of 10 percent on the previous year. The financial backing of Virgin Australia should also help boost the airline’s performance.
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