According to a report, Tourism Australia and Virgin Australia have made a commitment to double the amount they spend together on marketing activities to AUS$12 million over the next three financial years, in a bid to further support the growth of Australia’s inbound tourism market.
Andrew McEvoy, Managing Director, Tourism Australia said: “Virgin Australia has an international footprint which spans a number of Tourism Australia’s key markets, including New Zealand, the United States, Europe and the Middle East.
“When you add to this the airline’s extensive domestic network, the benefits of strengthening our partnership are both logical and compelling.”
Virgin Australia Chief Executive Officer Mr Borghetti said: “Both Virgin Australia and Tourism Australia recognise the importance of tourism to Australia’s economy and are committed to promoting Australia as a world class destination.
“Thanks to our growing international operations and our recently formed alliances with four of the world’s leading airlines Air New Zealand, Delta Air Lines, Etihad Airways and Singapore Airlines, we now have the ability to access international visitors from over 400 cities around the world.
“Today’s announcement will see Virgin Australia and Tourism Australia double our combined efforts to increase visitation from these markets. We will also work closely with Tourism Australia on new opportunities around major sporting, business and cultural events in Australia”, Mr Borghetti concluded.
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